Heineken and the value engaging digital content

Gosh it has been a while since I posted.

Anyway,  I went to a conference earlier this week about the convergence of digital with traditional marketing.

Thought I would share something interesting, seeing as you are likely sat around chomping on your sarnie.

First one is a case study from Heineken, which originally started as a PR Stunt for the Italian market and the video of it went viral globally and reached an audience of 40 million (so they say).

Definitely worth a watch for some creative inspiration.  Reminds us of the power of creating engaging and entertaining content is one of the most powerful things on the web (not static brochure websites!).

There was a good quote from the campaign:

‘Don’t show me the script, show me the press release’ (Founder of Crispin Porter and Bogusky)


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