I won’t apologise about my theme of blogging about twitter. As a fast growing communications medium, it’s fascinating. Also as a relatively new user I’m just getting to understand the benefits and I want to share them.
I’ve just spotted a great use of twitter as a PR tool (and a great way to build your network of followers). The BBC are opening up Erik Huggers – Editor of Digital – to an audience of twitter followers, for a Q & A session. A real conversation with your consumers I hear you say? Good work BBC I say.
Perhaps not the most exciting senario for twitterers but how far could this be extended? Music brands opening up their celebs to a real time conversation? Or Honda engineers talking in realtime in a Q&A session for fans?
It’s not genius but well done BBC for embracing social media.